Aaron started in water and surf cinematography, building a reputation for getting the camera where most rigs can't go: in the lineup with a custom-housed cinema camera, not on the boat. He founded Lieber Films in 2008 and grew from water work into documentary direction and branded storytelling.
His first feature started as a six-week short for a brand. It became a six-year documentary about Bethany Hamilton, who lost her left arm to a tiger shark at thirteen and was back competing by fourteen. Bethany Hamilton: Unstoppable runs 97 minutes, premiered at the Tribeca Film Festival in 2018, had a theatrical release, and now streams on Netflix, Prime Video, and Apple TV.
Since then the work has run from short spots for LifeProof, Miller Lite, and Velveeta to brand documentaries like Marmon × The Wasp for Marmon Holdings, a Berkshire Hathaway company. He directs his own projects and works as a DP under other directors, most often Tim Tadder, filming and editing Ready Nutrition's spots with Giannis Antetokounmpo, Aaron Donald, and Jessica Pegula. Tadder's sets are also where he learned to roll motion between photo takes, which he has since done on shoots with photographers Brett Nadal, Brent Bielmann, and Jon Hamblin.
Recent work includes eero × Cal Raleigh, a spot he took from a one-page brief to delivery around a three-hour talent window, and an executive interview series for TransUnion.
