Selected films by Aaron Lieber
Brand films, commercials and documentaries from director and cinematographer Aaron Lieber, based in San Clemente, California. Each project has its own page with the film, the credits and Aaron's exact role.
Unstoppable
A 6-week short film turned into a 6-year feature documentary.
Director Aaron Lieber
Subject Bethany Hamilton
Editor Carol Martori
Format Feature documentary, 97m
Premiered Tribeca Film Festival, 2018
Watch Theatrical · Streaming
[FEATURE · 6 YEARS]
From a first email to a national-ready spot. Full case study: concept, boards, shoot, delivery.
Director Aaron Lieber
Talent Cal Raleigh
Producer Brandessa Hale · Origin Productions
Client eero
Format Brand spot, concept to delivery
[CASE STUDY · READ IT]
An NBA MVP at home surprising a local basketball team.
Director Tim Tadder
Film & Edit Aaron Lieber
Talent Giannis Antetokounmpo
Where Milwaukee
Format Documentary style, same-day shoot
Client Ready Nutrition
Award Telly Award winner
[BRAND · ATHLETE]
A defensive end's footsteps back to where it all started: Penn Hills High School.
Director Tim Tadder
Film & Edit Aaron Lieber
Talent Aaron Donald
Where Penn Hills High School, Pennsylvania
Client Ready Nutrition
[BRAND · ATHLETE]
The phone-case spot that did $2M in product sales in its first hour on ESPN.
Director Aaron Lieber
Format Brand commercial
Client LifeProof
Where Multi-location
Note ESPN debut · $2M product sales / first hour
[BRAND · ICONIC]
Blue Water Task Force
How volunteers test the water that protects our beaches.
Director Aaron Lieber
Format PSA / cause film
Where California coast
Client Surfrider Foundation
Role Director · Lieber Films
[CAUSE · WATER]
POV · Blue Water Volunteer
First-person view of the volunteers protecting our beaches.
Director Aaron Lieber
Format PSA / POV cut
Where California coast
Client Surfrider Foundation
Role Director · Lieber Films
[CAUSE · POV]
A Hornitos campaign in eight vertical cuts.
Director Aaron Lieber
Format 8 vertical cuts, 1 campaign
Where California
Client Hornitos Tequila
Note Mobile-first social campaign
[VERTICAL · 8 CUTS]
Dixie D'Amelio's debut Puma sneaker and apparel collection. RS-X, Mayze, Defy Mid: self-expression for the "She Moves Us" platform.
Director / DP Aaron Lieber
Talent Dixie D'Amelio · Puma ambassador
Format Brand hero · debut collection campaign
Released March 8, 2023 · PUMA.com · Foot Locker · Champs Sports
Where Los Angeles
Client Puma
[BRAND · DEBUT COLLECTION]
Two commercials from one event: the US Open of Surfing.
Director Aaron Lieber
Subject WSL athletes · Kassia Meador
Where US Open of Surfing
Format 2 commercials, 1 event
Client WSL × Eventbrite
[WSL · 2 CUTS]
Reel
Seventeen years of getting the camera where most rigs can't go.
Director Aaron Lieber
Format Reel · selects, 2008-2026
Where Multi-location
Crafts Director · DP · Water
For Brands · Agencies · Athletes
[REEL · 2026]
Behind the broadcast booth, how the WSL reaches the world.
Director Aaron Lieber
Subject Eero powering WSL broadband connection
Where WSL events
Format Behind-the-scenes brand film
Client WSL + Eero
[WSL · BTS]
Three hero pieces for one brand: an animated explainer, product-focused lifestyle, and a brand story told through Bethany Hamilton’s eyes.
Director Aaron Lieber
Talent Bethany Hamilton
Format 3 hero pieces: explainer · lifestyle · brand story
Where Open ocean
Client Sharkbanz
[BRAND · 3 HERO PIECES]
A launch film for Reef's most upscale sandal: real wood, full-grain leather, carbon neutral.
Director Aaron Lieber
Format Product launch · brand film
Product Paipo · 51% bio content
Client Reef
[BRAND · LAUNCH]
The athletes who built the energy-drink era, cut into one piece.
Director Aaron Lieber
Format Brand launch
Client Surge
Theme Iconic athletes · brand
Where California
[BRAND]
Governor Announcement
A campaign launch, shot like the opening of a documentary.
Director Aaron Lieber
Subject Ian Calderon
Where California
Format Campaign film
Crossover Politics × storytelling
[CAMPAIGN]
Three board launches with the 11-time world champion.
Director Aaron Lieber
Talent Kelly Slater
Format 3 board launches: Great White Twin · S-Boss · Boss Up
Where Surf Ranch · Open Ocean
Client Slater Designs
Award Telly Award winner
[ICONIC · 3 BOARDS]
A pro surfer at 4 a.m., before anyone is watching.
Director Aaron Lieber
Talent Kanoa Igarashi
Where California
Format Brand film
Client G-Shock
[BRAND · ATHLETE]
The brand hero from the same day shoot.
Director Tim Tadder
Film & Edit Aaron Lieber
Talent Giannis Antetokounmpo
Format Brand hero, 90s
Client Ready Nutrition
Where Milwaukee
Award Telly Award winner
[BRAND · ATHLETE]
When the creator economy met the athletic shoe brief. Three drops, three silhouettes.
Director / DP Aaron Lieber
Talent Dixie D'Amelio
Where Los Angeles
Format 3-drop campaign: Mayze · RSX · RS X RED
Client Puma
[BRAND · 3 DROPS]
A meditation on nature, identity, and the journey into manhood. Grand Prize at REDirect Surf.
Director Aaron Lieber
Talent Noah Beschen
Camera RED 6K Dragon
Format Short film · 10 weeks shoot · 4 weeks edit
Presented by RED Digital Cinema · Surfer Magazine
Judges Taylor Steele · Jarred Land · Grant Ellis · Jamin Jannard
Award Grand Prize · REDirect Surf Film Festival
[REDIRECT SURF]
A creative exploration of light and skating.
Director Aaron Lieber
Format Concept · experimental short
Theme Light · skating · mood
Note Early Lieber Films work
[CONCEPT · ART]
Three brand films for Sony: G Master Perspectives in Hawaii and the Momentum series with Ian Eastwood and Disco Lines.
Water DP Aaron Lieber
Camera B Aaron Lieber
Talent iJustine · Jenna Ezarik · Ian Eastwood · Disco Lines
Format 3 brand films · G Master Perspectives + Momentum series
Where Hawaii · Studio
Client Sony Alpha · Sony Electronics
[BRAND · 3 FILMS]
A five-part Asics Tiger series profiling artists, athletes, and creators in their own dojos.
Director Tim Tadder
Film & Edit Aaron Lieber
Talent Hamad Jaman · Paul Cantu · Jay Battin · Allen Onyia · Bam Savage
Format 5-part brand series
Client Asics Tiger
[BRAND · 5-PART SERIES]
A product film for Manscaped's premium grooming line.
Director Tim Tadder
Film & Edit Aaron Lieber
Format Product launch · brand film
Product Refined collection
Client Manscaped
[BRAND · LAUNCH]
A two-spot Epson campaign with Tim Tadder. Aaron filming, Tim directing.
Director Tim Tadder
Film & Edit Aaron Lieber
Format 2-spot brand campaign
Client Epson
[BRAND · 2 SPOTS]
"The taste Chicago can depend on." Two cuts, English and Spanish.
Director Aaron Lieber
Photographer Brett Nadal
Format 2-cut campaign · English + Spanish
Where Chicago
Client Miller Lite
[BRAND · EN + ES]
A documentary series profiling the surfers and creatives who shape the brand.
Director Aaron Lieber
Talent Brent Bielmann · Malu
Format 2-part docu series
Client Reef
[DOC · 2-PART SERIES]
Berkshire Hathaway's $13B industrial conglomerate handpicked seven engineers from thirty thousand to rebuild the 1911 Indy 500 winner by hand.
Director Aaron Lieber
Camera B Dan Mayfield
Format Brand documentary
Where Chattanooga, Tennessee
Client Marmon Holdings (Berkshire Hathaway)
[DOC · HERITAGE BUILD]
A WTA top-ten pro and the routine behind the result.
Director Tim Tadder
Film & Edit Aaron Lieber
Talent Jessica Pegula
Format Brand spot, 30s
Client Ready Nutrition
[BRAND · ATHLETE]
A 200 Series Land Cruiser Heritage Edition build film for the California off-road fabrication shop.
Director Daniel Mayfield
DP Aaron Lieber
Format Brand film
Client Total Chaos Fabrication
Subject Heritage Edition Land Cruiser build
[BRAND · BUILD]
Product launch film for the GBX100, featuring G-Shock ambassador Kanoa Igarashi.
Director / DP Aaron Lieber
Talent Kanoa Igarashi
Format Product launch film
Client G-Shock
[BRAND · ATHLETE]
A WSL world-tour surfer's beach workout, built around the FitBit Ionic.
Director Nathan Myers
Cinematography Aaron Lieber
Producer Jeff Hall
Talent Lakey Peterson
Format Brand film, 2:47
Client FitBit
[BRAND · ATHLETE]
Six hidden cameras inside Walmart. NBA MVP, NFL defensive lineman, and WTA top-ten pro go undercover for Ready Nutrition.
Director Tim Tadder
Film & Edit Aaron Lieber
Talent Giannis Antetokounmpo · Aaron Donald · Jessica Pegula
Format 3-part hidden-camera series · 6-camera setup
Where Walmart
Client Ready Nutrition
[HIDDEN CAM · 3 ATHLETES]
A 30-second commercial with pro surfer Rob Machado for LifeProof.
Director / DP Aaron Lieber
Talent Rob Machado
Format Brand spot, 30s
Client LifeProof
[BRAND · 30 SEC]
A self-initiated spec film exploring place, community, and the roots a brand grows from.
Director / DP Aaron Lieber
Format Spec film, 30s
Status Director's concept · open to brand
[SPEC · CONCEPT]
A 30-second product spot for LifeProof's LIFEACTÍV QuickMount adapter, made for the FRĒ and NÜÜD cases.
Director / DP Aaron Lieber
Format Product spot, 30s
Product LIFEACTÍV QuickMount
Client LifeProof
[BRAND · PRODUCT]
A vertical social spot for Velveeta's "Drip" platform.
Director / DP Aaron Lieber
Format Vertical social, 15s
Client Velveeta / Kraft
[VERTICAL · 15s]
A "Through Their Lens" brand campaign film with surf photographer Todd Glaser for La Mer.
Director / DP Aaron Lieber
Talent Todd Glaser
Format Brand campaign, 34s
Client La Mer
Series Through Their Lens
[BRAND · LUXURY]
Noah Beschen across Hawaii, from diving with dolphins to standing at the edge of a volcano, shot entirely on iPhone 12 Pro Max for Apple and Dolby Vision.
Director / DP Aaron Lieber
Talent Noah Beschen
Camera iPhone 12 Pro Max · Dolby Vision
Where Hawaii
Format Short film + behind-the-scenes
Client Apple / Dolby
[APPLE · DOLBY]
A three-part wellness ritual series with reiki practitioner Kelsey Patel for the #LiveHealthyNOW campaign.
Director / DP Aaron Lieber
Talent Kelsey Patel
Format 3-part wellness series
Client NOW Foods
Series #LiveHealthyNOW Expert
[3-PART SERIES]
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